Happy New Year!  I'm kicking off this year of blogging with an anniversary post of sorts.  For the second year in a row I got to be Sr. Exhibit Designer for Hisense Electronic's Consumer Electronic Show booth.  I have a lot of great visual content for this blog so I'm going to light on words but I don't want to underplay the significance - it's been over a year since I've started this blog.  It's been a struggle at times to keep up with my biweekly post quota.  I fell short by about half last year because of the summer months and holidays.  I've got a lot of exciting things lined up for the beginning of 2018 and I'm optimistic I can be more consistent than last year.  If it doesn't work out this year i'll consider officially changing this to a  "monthly" blog.

This year's Hisense booth was quite different from last year, the overall architecture was much simpler with more focus on creating immersive environments and interpretive experiences around key products.  This year FIFA World Cup sponsorship was a big marketing message that needed to represented on the booth:

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I wont' spend much time talking about products, there's a great video by others dedicated to Hisense's 2018 lineup which I'll link to at the end of the blog.  Their Laser TV product was the star of their CES booth this year with 4 sizes on display each requiring a different themed environment and interpretive displays:

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 (I had so much fun propping these vignettes - lot's of work!)

(I had so much fun propping these vignettes - lot's of work!)

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Lasers were the theme for the entertainment on the center stage at the booth this year.  Laser Girl drew quite the crowd into the booth:

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The residual fog from Laser Girl's stage show made for some very dramatic photos:

The booth was organized around a few key products occupying the front of the booth on display islands while the product lineup walls created the barrier between the main booth and back of house space at the rear of the booth. 

 Unlike traditional backlit TVs the high end models from Hisense feature an array of individually controlled LEDs.  Exhibits here to help explain this included a visual comparison (two vases filled a different levels) and a motion based interactive.  This interactive almost didn't happen but did due to some savy web sleuthing!

Unlike traditional backlit TVs the high end models from Hisense feature an array of individually controlled LEDs.  Exhibits here to help explain this included a visual comparison (two vases filled a different levels) and a motion based interactive.  This interactive almost didn't happen but did due to some savy web sleuthing!

 The super slim bezel-less U7 product was displayed along side a sculptural collection of different thickness materials.

The super slim bezel-less U7 product was displayed along side a sculptural collection of different thickness materials.

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 The "design" pedestal featured two products; a cable-less television and a retro TV prototype. 

The "design" pedestal featured two products; a cable-less television and a retro TV prototype. 

 This was a simple design decision on the word "cables" that came out really well.  

This was a simple design decision on the word "cables" that came out really well.  

 This vignette was incredibly popular I kept having to chase people out of it during install.  The industrial designer in me really appreciated this product prototype.

This vignette was incredibly popular I kept having to chase people out of it during install.  The industrial designer in me really appreciated this product prototype.

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 US sales lineup

US sales lineup

 European sales lineup

European sales lineup

 Smart Home suite

Smart Home suite

If you want to see more photos head over to my flickr page (link below):

To wrap up this post though I'd like to share this video from Youtube which recaps of the Hisense product offerings at this year's CES.  The booth design serves as a subtle backdrop for the products in this video:

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